當代科技

http://adaward.appledaily.com/ 《蘋果日報》作為本港大膽創新的平面媒體，成立至今一直鼓勵創作、推動創意，堅持多方面多角度的新嘗試。承接上年度的成功，今年《蘋果日報》將繼續舉辦「蘋果創意廣告獎」，目的是要將廣告界、媒體及市民大眾更緊密地連繫在一起，共同創造出一個注重民意、表揚本地創意的廣告獎。 這個具代表性的廣告界盛事，以公平、公開、公正的原則，集合專業評審及讀者公投的結果，表彰及獎勵2009年度傑出的本地創意廣告。 「蘋果創意廣告獎2009」以「世上無難釣 只怕無好橋」為口號，歡迎各廣告客戶及廣告公司參加。凡於08年11月1日至09年10月31日期間在任何本地中文平面媒體刊登過的廣告，即合資格競逐「10大創意平面廣告」、「創意公益平面廣告」、「7大評審特別獎」及「讀者最喜愛的平面廣告」獎項。另外，為了提拔廣告新生代，今年更特為學界增設3個「學界創意平面廣告獎」及「推動創意院校大獎」。 專業評審團方面，由8位來自業界的資深廣告及創作人，以及《蘋果日報》代表組成，排名不分先後包括：

• 羅韶文 香港廣告商會代表 金帆廣告大獎委員會委員 李奧貝納廣告有限公司執行創意總監
• 周志禮 香港廣告商會代表 金帆廣告大獎委員會委員 達彼思（香港）廣告有限公司創意群總監
• 周路聲 資深廣告人
• 蔡楚堅 Sandy Choi Associates 設計總監
• 盧婉儀 資深廣告創作人
• 小克 著名漫畫/插畫家
• 丁家裕 壹傳媒有限公司 營運總裁
• 周彥瓏 壹傳媒有限公司 集團創作總監

有別於一般廣告獎，「蘋果創意廣告獎」除了邀請專業廣告人士評審外，亦接受公眾參與投票。所有收集選票、點票及結果核實程序皆直接由獨立市場研究公司「The Nielsen Company」處理，賽果公平、公正、公開，杜絕「分豬肉獎」情況。「蘋果創意廣告獎」的另一大特色，是強調歡迎所有合資格的本地平面廣告參加，是否《蘋果日報》的廣告客戶完全不是入圍條件，絕非「回饋客戶」的廣告選舉。 報名日期至09年11月6日下午6時止，願者上 www.adaward.appledaily.com 釣﹗

This report is showing Feb 2009 and done by admob which is mobile advertising network so they have more data to do this analyze. It shows that iPhone is the leading one but Nokia have 6 phones in the top 10 which is also significant numbers.  Apple 33% VS Nokia(s) 22.6%. iPhone is still the leading smartphone worldwide. In US, iPhone dominates half of the market and US does not like Nokia like other area in the world. Symbian is still leading which is not surprised but iPhone OS grows from 4% to 33% is an amazing move and it is still raising. I am sure you guys know iPhone OS is raising but when you look at the figures, it is still impressive. US is still major market for iPhone but the trend for iPhone is spreading so  quick that they are going to dominate in other area worldwide too. Admob Mobile Metrics February 2009 - Get more Information Technology

GumGum 是商業平台的內容， GumGum開發兩個新的授權模式，CPM & content support： It is not a good idea but somehow present nicely. Of course it has room to improve but it heads to a direction without much competitors at least.

Advertising platform Adap.tv has closed $13 million in Series B funding. The round was led by Spark Capital, along with Redpoint Ventures and Gemini Israel Fund. As part of the deal, Spark Capital’s Dennis Miller will join the company’s board of directors. Adap.tv’s total funding to date is now $23 million. Adap.tv makes an ad platform called OneSource that allows online video content owners to access ads from a number of sources using a single interface. The service supports various formats including overlays and pre/post rolls. Partnerships with a large number of major content providers include Metacafe and Blip.tv. Adap.tv has shifted its focus since we originally introduced them last fall. The service is now primarily an ad network optimization platform, providing access to most of the top ad networks, along with many smaller ones.